The Lich is out of the bag

It seems the secrecy of Blizzard's next xpac may be broken. The Wrath of the Lich King appears to be the next expansion for the popular MMORPG World of Warcraft. On July 28th, Blizzard filed the following with the US Trademark and Patent Office:

Quote:

Word Mark: WRATH OF THE LICH KING

Goods and Services: IC 041. US 100 101 107. G & S: Entertainment services, namely, providing online computer games; providing computer games that may be accessed via a global computer network; and providing online information in the field of computer gaming entertainment

Standard Characters Claimed
Mark Drawing Code: (4) STANDARD CHARACTER MARK
Serial Number: 77241365
Filing Date: July 28, 2007
Current Filing Basis: 1B
Original Filing Basis: 1B
Owner (APPLICANT): Blizzard Entertainment, Inc. CORPORATION DELAWARE 6060 Center Drive, 5th floor Los Angeles CALIFORNIA 90045
Attorney of Record: Rod A. Rigole
Type of Mark: SERVICE MARK
Register: PRINCIPAL
Live/Dead Indicator: LIVE

This one seems to be for the computer game, but two others cover products like game media and other physical goods like manuals, strategy guides, trading cards, mouse pads and apparel. You can do your own search for The Wrath of the Lich King at http://tess2.uspto.gov/bin/gate.exe?f=tess&state=8fjc1v.1.1.